The home appliance glass industry is a sub-industry of the glass industry. With the application of glass in home appliances and the entry of various home appliances into thousands of households, it has gradually developed and grown.
The industry has experienced a development process from scratch, from small to large. The types of glass products have also developed from a single tempered glass and coated glass to diversified structural products.
The profit level of the home appliance glass industry is greatly affected by the upstream and downstream industries.
The following will take the glass door as an example. The main cost component of the glass door is glass, which accounts for more than 30% of the total cost.
China is the largest glass producer in the world. There are a wide variety of ordinary glass products, ranging from ordinary thickness to ultra-thin, ultra-thick, on-line coating, self-cleaning, ultra-clear and other new varieties, and the supply is sufficient.
Although national departments at all levels are actively guiding the flat glass industry to eliminate outdated production capacity and control the overall output, China’s flat glass industry is still in the stage of overcapacity.
In recent years, fierce competition in the glass industry due to structural overcapacity has resulted in a slow downward trend in prices as a whole, which will have a certain positive impact on the profit level of the home appliance glass industry.
The home appliance glass industry is in the deep processing link of the glass industry chain, and its core technology is concentrated in the glass deep processing link and the overall manufacturing process of the glass door body.
Among them, the glass door body is usually a customized product, and its technical level is mainly reflected in the design and manufacture of the overall product In the application process of end products, it is mainly reflected in various performance indicators such as heat insulation, heat preservation, and radiation rate.
At present, the home appliance glass industry has relatively mature technology in glass deep processing and door body manufacturing. Its production requires specific processes and technologies.
New entrants in the industry must have a certain level of technology and have corresponding technical personnel. The manufacturing process of high-end and new glass door products is relatively complicated. From production to management to research and development, relevant staff are required to have a high technical level. Talent barrier.
At the same time, as the refrigerators, wine cabinets, and refrigerators that are equipped with glass doors are exported overseas, they compete with foreign products, and the relevant indicators of glass doors are further in line with international standards. The production level and product quality of the entire domestic industry are constantly improving. improve.
Moreover, the market demand of the home appliance glass industry is also greatly affected by the downstream home appliance industry. The expansion of the application field of home appliance glass products, the gradual shortening of the replacement cycle of home appliances, and the release of the consumption potential of Chinese residents drive the growth of wine cabinets and high-end refrigerators. favorable conditions.
On the other hand, the export data of home appliances is improving, which brings good news to the home appliance glass industry. In the past, due to the successive outbreaks of the global financial crisis and the European debt crisis, the export situation of my country’s household electrical appliances was once very severe. In the face of the sluggish international market situation, the country has continuously introduced trade facilitation policies, coupled with the stable price of raw materials, and the fierce competition in the international market and the law of survival of the fittest have prompted enterprises to pay attention to the role of brands and change their operating methods. Various favorable factors have promoted my country’s home appliance industry Exports gradually resumed steady development.
While the development prospect of home appliance glass is promising, there are also several unfavorable factors that cannot be ignored:
1. Regional supply is difficult.
In terms of the sales market, the sales of home appliance glass companies are usually concentrated in certain regions, and there are large regional differences, which makes it difficult for long-distance and remote supply; The management mode of zero inventory requires home appliance glass companies to configure warehouses locally for customers with large demand and uniformly manage inventory in different places, so as to respond quickly to customers’ production needs.
2. The shortage of funds has become the bottleneck of the development of the industry.
Household appliance glass production enterprises usually face a certain pressure of capital shortage. On the one hand, the procurement of raw materials and the production process of products need to occupy a large amount of working capital. Enterprises in the industry generally purchase in advance according to customer requirements and properly stock up, occupying a large amount of funds; on the other hand On the one hand, the downstream customers are large-scale home appliance companies, which give suppliers a longer account period or use bill settlement. Home appliance glass companies also need a certain period from product delivery to final receipt of customer payment, which is longer. The billing period has caused financial pressure on enterprises in the home appliance glass industry. In addition, with the development of the market, advantageous enterprises often need to invest more funds in the research and development and trial production of new products, and the shortage of funds has become a bottleneck in the development of the industry.
3. The industry is facing structural problems, and the investment in research and development of high-end doors is low.
Although there are a large number of manufacturers in the home appliance glass industry, most of them have a single product structure, and their products are mainly low-end products. There are not many companies with high-end glass door R&D and production capabilities, which has led to intensified competition for low-end products in the industry. It is difficult to form a strong brand effect. Under the background of fierce competition among home appliance manufacturers, increasing investment in research and development, and developing new products, as an important upstream industry, home appliance glass companies need to continue to follow up.